Let us imagine that Bruce Springsteen wants to come to Como. Not for a concert this time, but for personal reasons: to play tennis, giving his children an opportunity to train, work out, and grow up in a high-level, authentic and well-structured sporting environment. Bruce isn’t looking for just another tennis court or club, but for a complete experience, that brings together sport, family, quality of life and integration into and experience of a whole new environment.
The professional link is Daniel Sampayo, founder of the Sampayo High Tennis School®. Daniel is a coach and trainer with a clear and inclusive vision of tennis; a person well used to working with people of all levels, experience and ages, and bringing out the best of their potential. His school is a place of excellence where the sporting path is tailor-made, applying method, rigour and attention to the individual, where tennis becomes a means for developing the sporting and human growth of the person.
Working alongside all this is Globostudio, which plays a quite different but complementary role. The Studio’s consultants guide Bruce and his children through a researched leisure and sports management search. They do not limit themselves to directing them to a particular centre, but analyse all their needs, expectations, goals and dreams, to ensure their steady and sustainable integration into the local sporting environment.
The Studio’s work consists of ensuring they fully grasp the overall picture, including that of the children’s free time, interests, family balance, and opportunities for joining in, while involving and creating a broader sporting ecosystem around the world of tennis. The Studio’s in-depth knowledge of the area enables it to access to other sporting and leisure outlets, including football, outdoor pursuits, centres of excellence and the educational and social milieu. So it is that the tennis does not stand as an isolated experience, but becomes part of a tapestry of a coherent and integrated sporting lifestyle.
This collaboration between a tennis centre of excellence and Globostudio may seem an odd pairing at first glance. In reality it is however a strategic partnership that can provide invaluable support for individual sporting careers while fostering authentic and international engagement with the local area. Internationalisation is in this context not merely a question of learning the language and communicating, but is the embracing, guiding and establishing of relationships between different people, cultures and approaches to sport.
The collaboration is based on a clear division of roles, where:
• the School is the guarantor of technical quality, tennis training and growth in the sport;
• Globostudio forms the bridge to the local area and the wider sporting system, able to guide the international family on a fluid, professional and natural course.
For Bruce Springsteen, this means having the chance to experience Como not only as somewhere they are just passing through but as a complete sporting and human environment, where he and his family are settled in with clear reference points, access to expertise and the provision of continuity. For the sporting organisations involved, it means engaging with their international vision and opening up new opportunities, while reinforcing the own identity with no loss of authenticity.
Ultimately, the value of this model lies in integration: the technical excellence of the School and the Studio’s ability to outreach to broader contexts work together to transform a simple request, to be able to play tennis, into a sporting, educational and life experience that connects talent, the local environment and the world at large.